Comments on products, promotions and activities at Widget UK Ltd, a UK based distributor of mobile computing products.
Chambers: How Flip fits into Cisco
widget | 11 March, 2010 17:17
Widget is Cisco's leading UK retail distributor, bringing the HD versions of the Mino and Ultra to the UK market in 2009.
But most of Cisco's sales are made to corporations and service providers rather than to the consumer. InfoWorld asked John Chambers, CEO of Cisco, the question that many people have asked us - how does the Flip range fit into Cisco?
John Gallant, InfoWorld : Some IT executives may look atthe things Cisco does in consumer and ask why? How does that benefitthe enterprise buyer? Case in point, how does the acquisition of thecompany that makes the Flip video camera benefit me as an enterprisebuyer?
John Chambers: From the CIO perspective, threethoughts: The first generation of the Internet was driven by businessto the consumer, in terms of Internet productivity. Business got itfirst, with ordering online, doing customer support. The nextgeneration of productivity is the consumer [technology] driving intobusiness. We predicted this in 2000. It was on the charts. That's howit's occurring -- what our kids did in social networking, Web 2.0,YouTube, Facebook, etc.
We are absolutely taking [that] straight into our own enterpriseand architecting them together underneath a common collaborationarchitecture. We think that will drive productivity at well-runcompanies 5 to 10 percent a year for a decade. Now, you'd say, that'sa nice general statement. But when we've made those [statements] inthe past, we've been right. The new creative ideas, as we thought,are coming from the consumer up. We just add discipline to it,organization structure, business models to it.
This is occurring much quicker than [anyone] thought. You ask thetop leadership at Procter & Gamble what they use Flip for. Theyuse it to submit ideas to the CEO. You ask what I use Flip for? Myteam pushed me, saying, "John, you've got to think aboutblogging." I said, "No way. I can talk 200 hundred words aminute. Why would I ever want to blog?" Today, I will doprobably four Flips to the whole company or to a specific audience.
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