Comments on products, promotions and activities at Widget UK Ltd, a UK based distributor of mobile computing products.
Widget UK “works exclusively with retailers, identifying the best products for them and making sure that the deal on the table represents a win-win for both supplier and retailer.” Financial Times 8th May 2010
widget | 17 May, 2010 12:45
In an article on Widget UK Ltd entitled "Next big thing is no small matter" the Financial Times journalist Mike Southon comments on the difficulties retailers and distributors face in predicting success in technology products, and the split between online and physical stores, both of whom buy from Widget.
“Bricks-and-mortar retailers now face fierce competition from the internet.. but online suppliers do not have a stranglehold on consumer electronics.
“Buyers who know exactly what they want and precisely how much they want to pay for a devices will usually buy online. But an offline store has more physical space to explain why a particular item is more expensive and which specific benefits higher-priced models will deliver. It also remains a basic human need for many of us to physically handle a device before purchase.
“Widget is now looking to supply its devices to supermarkets, as its gadgets, which now include Cisco’s Flip Video, have become as easy to use as other home electronics.”
Read the full article (registration required at) http://www.ft.com/cms/s/0/360a6bdc-59f6-11df-acdc-00144feab49a.html
Original of "Next big thing is no small matter"
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